did rebel yell bourbon change its name

The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. This topic has been inactive for at least365 days, and is now closed. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. BrokeCal, While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. Rebel Yell was a term coined for the battle cry of the confederate army. One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. 1965. By 1984, Rebel Yell was distributed nationally. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! Aaron joined the drinks industry in 2013. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. You know that, right? The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. The brand bounced ownership, eventually landing in the Diageo portfolio. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. Thanks for subscribing and watch for your first newsletter soon! who-ey! Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. Leave a comment below. For the Trailblazers. Changing it just seems to serve no purpose and make the park seem more bland. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. Check out what we are up to! They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". ago One is less overtly pro-slavery and pro-confederacy. When it was launched, it was only available south of the Mason-Dixon line. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. All bourbon will have at least 51% corn. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. Full stop. Without fail, it was Yellowstone or Rebel Yell. Warm finish with vanilla and a hint of black stone fruit. The brand was established after Prohibition in the 1940's. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Please feel free to start anew thread on the subject. However, in 2020 the rebranding effort went to removing Yell from the bottle. 2023 Luxco, Inc. All Rights Reserved. We live in an era in which some people are always going to find fault with something that isnt politically correct. I had to do some sleuthing to see what you were referring to. Maybe next time I'll have to make my sarcasm more evident!!! A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. Use of the "Southern war cry" precedes the Civil War. MEET OUR Extended family. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. After that I casually asked at a few others stores and apparently it's the same all over town. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". NGL the name was off putting and should have been changed decades ago. Sorry, I missed that. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). and our Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. Awww poor baby. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. The name is also reminiscent of similar ride Racer at sister park Kings Island. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. Reddit and its partners use cookies and similar technologies to provide you with a better experience. There'd be riots for sure! The company was eventually dissolved, and production ceased in the early 2000s. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. Do you support the move? Weller. The phrase you get what you pay for applies quite well to Rebel Bourbon. It is what it is. Cookie Notice Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. Partners & Sponsors Press question mark to learn the rest of the keyboard shortcuts. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). Its been a strange and complicated journey. To me it was just a name given to a coaster, devoid of any historical or political significance. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Press J to jump to the feed. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. Powered by Invision Community. The reason is because it is cheap and good enough. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion.