Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: After winning gold in Tokyo, Sunisa Suni Lee was moving into her college housing at Auburn. Olympics2024Chances, Im Obsessed: Olympic Champion Suni Lee Reacts to an Adorable Surprise From Furthermore, she won two more medals in Tokyo to the delight of most fans. Her father Yeev Thoj is a healthcare worker while her mother immigrated to the United States of America. Longer term, her gold is even more valuable. Her mother's long-time partner John Lee bred her throughout her life as she keeps his surname. Its a dream scenario., Team USA Prepares for What Could Be Baseball's Last Shot at Summer Olympics, NBC Scrambles to Compensate Advertisers as Olympics Ratings Tank, In Court, Olympic Ticket Seller Calls Refund Lawsuit a 'Shakedown'. 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"Supporting these athletes gives us a chance to connect with members in a new way, support students and rally behind many under-represented collegiate sports," Sam's Club chief merchant Megan Crozier said in a statement. 2023 Leaders Group. But her impending haul off the mat is actually worth much more. Tony Gutierrez/Associated Press By Victor Mather April 15, 2022 The N.C.A.A. Lees win in the all-around could be leveraged for as much as $10 million over the young athletes lifetime, Burton said. How do you put a price tag on that?. Montreal Vacation Packages. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in. Medalist Lee, in turn, could earn $6,403 per Instagram post; grappler Steveson, $1,321 per post; and Pippen Jr. $1,014 per post. Videos Tagged. Because if the Games were held last year, Lees earnings potential would have been hurt by the old, stricter rules. In a tweet, Blanchet added he agreed with Legault's view that Quebec should be wary of any centralization, adding he, too . I just love the fact thatthank goodness for the NIL, because she doesnt have to make a horrible decision; shes capable of, in her words, I want it all. Dressel, 24, added five gold medals to his trophy case (to go with the two he won at Rio 2016) and not only won swimmings premier Olympic event, the 100-meter freestyle, but powered a Team USA come-from-behind victory in the 4x100 medley relay. Market data provided by ICE Data Services. Lee didnt flinch under the pressure, turning in the performance of a lifetime with a total score of 57.433 to hold of Brazils Rebeca Andrade for the gold. Copyright 2023 CBS Interactive Inc. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. She is America's sweetheart," Thompson says. All rights reserved. The news, analysis and community conversation found here is funded by donations from individuals. Graba, whose brother Jess is Lees longtime coach, said he has had conversations with Lee about the impact NIL can have on her college career. For example, when Nike was an official sponsor of the Olympics in years past, an athlete like Biles wouldnt have been able to wear Athleta gear at the Games. Olympic Gold Medalist @auburngymnastics teamsuni@smithsaint.com. Oh My! Sunisa Lee competes on the vault during the women's U.S. Olympic Gymnastics Trials Sunday in St. Louis. She helped lead Team USA to a silver medal in the team final earlier this week, stepping up after Biles withdrew following the first rotation due to a medical issue. Normal College-Going Gymnast, Last Year I Was Putting a Lot of Pressure on Myself : 19-Year Old Gymnastic Sunisa Lee, who hails from Minnesota, is the daughter of Laotian refugees who fled the country in the wake of the Vietnam War and she became the first Hmong-American to represent the United . Its not just the medal that makes her marketable, though, but the pedestal on which fans have long put top U.S. gymnastsfrom Mary Lou Retton to Nastia Liukin to Gabby Douglas to Biles. That number. Powered and implemented by FactSet. Tom Green is an Auburn beat reporter for Alabama Media Group. Her career has leapfrogged from there and is doing well in different competitions. Many brands, including Olympic sponsors have reached out, St. George said. But her impending haul off the mat is actually worth much more. I cover the intersection of sports, business and technology. Thats the premier event; you win that, youre the best gymnast in the world, Dorfman said. According to the Auburn Tigers site, Suni has a management team in place to help her balance her endorsement deals and personal appearances with her commitments as a college athlete - although. Weitere Informationen ber die Verwendung Ihrer personenbezogenen Daten finden Sie in unserer Datenschutzerklrung und unserer Cookie-Richtlinie. Register for a free SBJ account to unlock one extra article per month. Follow her on Twitter@SBJLizMullen. "So I feel like if I were to go pro, it would have to be like something like really good.. Sunisa Lee's life changed the second she placed a gold medal around her neck. After Biles won the all-around gold medal in the 2016 Olympics one of four golds she took home that summer she reportedly earned more than $4 million in endorsement deals. Gymnasts had to choose between accepting endorsements or college scholarships. Khristopher J. Brooks is a reporter for CBS MoneyWatch covering business, consumer and financial stories that range from economic inequality and housing issues to bankruptcies and the business of sports. Lees NIL earnings potential was already high before her star turn Thursday in Tokyo. At least 10 dead after winter storm slams South, Midwest, The Saturday Six: Dental device controversy, scientist's bug find and more, Indonesia fuel depot fire kills 18; more than a dozen missing, Biden had cancerous skin lesion removed last month, doctor says, Tom Sizemore, actor known for "Saving Private Ryan" and "Heat," dies at 61, Defense lawyers in Idaho killings case want gag order kept, Alex Murdaugh sentenced to life in prison for murders of wife and son. College basketball and football players likely to turn pro were predicted to score the biggest deals, a scenario that's already starting to play out. Reels. In the list dominated by football players, Sunisa ranks tenth, with a market valuation of $1.5 million. America loves champions, but they especially love meeting new celebrities, who emerged against difficult odds.. The St. Paul, Minn., native has committed to attend Auburn University. Other more traditional Olympics sponsors, like Procter and Gamble or the Coca-Cola Company and their family of brands (Coke now owns Core Power through its acquisition of the protein shakes owner, Fairlife LLC), could also be in Lees future. University of Miami football players D'Eriq King and Bubba Bolden have each signed $20,000 endorsement deals with College Hunks Hauling Junk, ESPN reported. That is really a testament to Josh and how hard hes worked to establish himself as an MVP-caliber player at such an early stage in his career and with two years left on his rookie contract.. Sunisa Lee. Life & Style is part of the a360media Entertainment Group.Copyright a360media 2023. But he swam only in relay events and was very much overshadowed by his all-star teammates Michael Phelps, Ryan Held and Nathan Adrian. Both could see their annual endorsement earnings climb above $1 million in the next year, according to Forbes estimates, and it likely wont stop there. Make a gift of any amount today to support this resource for everyone. But it has worked out tremendously for people like Simone Biles and Michael Phelps and Katie Ledecky.. Bradwell was one of 10 college athletes that Sam's Club signed to a deal, the retailer said, including Southern Methodist University soccer player Sam Estrada and Georgia State University wide receiver Sam Pinckney. Lee will be represented by S&S CEO Britt St. George, COO Madison Lees and CMO Kaila McWilliams. More than two decades of archival stories, profiles, research and data. Well, it might be. Additionally, she has the capability to partner with brands for paid social media posts considering her whopping 500,000 followers. 152 posts. Apart from that, she is a huge pop music fan and loves Harry Potter. And while the incoming freshman may now decide to forgo the NCAA ranks, as many Olympians doBiles had verbally committed to UCLA before the 2016 Olympics, eventually opting to instead turn proLee no longer has to choose between endorsement deals and college eligibility. "And I know that college is going to be way better.". But its a sport and an athlete that performed under incredible pressure, especially given everything thats happened leading up to this. As of Thursday afternoon, Lee has surpassed 706,000 followers on Instagram and nearly 73,000 on Twitter numbers that will surely continue to grow. 1.7m Followers, 376 Following, 152 Posts - See Instagram photos and videos from Sunisa Lee (@sunisalee) sunisalee. Also, Lee and her teammates competing in college could join Biles in an ad for Athleta and profit from it as long as it doesn't violate the confines of the trademark of their respective colleges. 2023 Advance Local Media LLC. You would think that all the sponsors would be jumping on her, Dorfman said. She is the first American of Hmong descent to medal at the Olympics. Post navigation. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. With her masterful gold medal performance amid a whirlwind of attention and emotion caused by Simone Biles withdrawal, Lee now moves into the role of Americas newest face of the Games. Lee, an Auburn signee, will have a chance to cash in endorsements deals and maintain her . At CAA Sports, clients are represented by multiple agents. They didn't in the hours after her steady, poised performance on floor exercise helped her soar to the top of the podium. But the catch is that you have to turn proor at least that used to be the case. She introduced herself to the world as one of the faces of USA gymnastics, right up there with all-time great Simone Biles, and in that moment as she glanced down at that hard-earned gold draped around her neck she also became the new face of the NIL era of college athletics. What does that mean? In a moment, the American gymnast became the most beloved person on campus before even arriving. As everyone predicted, Sunisa Lee has become a big name in the endorsement deals in college sports. Thats not to discount Michael Phelps and some of the other great athletes that have been a part of the Olympics, but I anticipate that she will become very visible and very popular. She entered the Olympics as the Auburn athlete with the most reach across social media platforms with 198,000-plus Instagram followers and 19,500-plus Twitter followers as of July 1, when NIL changes went into effect and those numbers have skyrocketed since the start of the Summer Games. Brands that want to work with Lee in the immediate aftermath of Tokyo will pay a premium due to her demand, which means cash in her pocket and continued visibility that Burton said creates a sustainable revenue stream for Lees future. Lee says while she knows she'll have some endorsement opportunities ahead for her, she . Yet she is looking forward to the chance to bring some balance to her life. Lee also won bronze for the uneven bars and was part of the U.S. team that won silver. Fill out a booking request form for Sunisa Lee, or call our office at 1.800.698.2536 to . Rule 40 is still a work in progress, according to Brant Feldman of American Group Management, which represents Olympic and Paralympic athletes for endorsement deals. 2 with an estimated 1.5 million dollars made from NIL deals. Rick Burton, Syracuse University professor and former chief marketing officer of the USOPC, also puts Lees immediate earnings in the million dollar range. Brands that want to work with Lee in the immediate aftermath of Tokyo will pay a premium due to her demand, which means cash in her pocket and continued visibility that Burton said creates a sustainable revenue stream for Lees future. Her favorite dish is Pasta while she loves the Finding Nemo movie. U.S. gymnast Suni Lee captured gold in the all-around. The Americans have produced each of the past five Olympic champions. Deals Money Gifts Travel . Already a subscriber? The new NIL rules are a game changer for Suni Lee and Auburn gymnastics. Wenn Sie Ihre Auswahl anpassen mchten, klicken Sie auf Datenschutzeinstellungen verwalten. Shes a million dollar baby, Vince Thompson, founder and CEO of sports and marketing agency MELT, said in an interview. The list also includes Shareef's younger brother Shaqir, who plays basketball for Texas Southern University; as well as Spencer Rattler, quarterback for the University of Oklahoma; wrestler Gable Steveson of the University of Minnesota; and Scotty Pippen Jr., son of the former Chicago Bulls player, currently a Vanderbilt University combo guard. University of Central Florida sprinter Samieryah Bradwell signed a $10,000 deal with Sam's Club last month. Its the medal to win in gymnastics, in the sport that gets the most attention at the Olympics and brings in casual fans that are not necessarily big sports fans, but everybody seems to watch that Its humongous. Due to her sensational performances in that competition, she earned herself a place with the US national gymnastics team. Family and friends react as Sunisa Lee wins the gold medal in the womens gymnastics all-around. For Sunisa Suni Lee and Caeleb Dressel, two of the Tokyo Olympics breakout stars, the road to Paris 2024 is paved with riches. She's getting a bit of a crash course on the finer points of the rules surrounding NLI. product endorsements, or corporate entertainment. Just ask Biles or Katie Ledecky, who parlayed their Olympic success into seven-figure earnings. But her impending haul off the mat is actually worth much more. This Olympic and Paralympic cycle also provided both athletes and brands with new marketing opportunities. These Celebs Love Posting Naked Photos, Brad Pitt and Angelina Jolie's Teen Daughter Shiloh's Transformation, Brit Awards 2023 Best, Worst Dressed Celebs: Red Carpet Photos, Her Swimsuits Don't Lie! . Hercy Miller, a Tennessee State University basketball player and son of rapper-turned-entrepreneur Master P,signeda four-year deal worth $2 million with tech company Web Apps America, his father said. The agency also completed its first draft, which included former No. Thompson echoed many of the same sentiments, adding that perhaps joining Biles on her sponsor-supported, post-Tokyo Gold Over America Tour could put Lee to an even stronger earning position. Speaking with NBC after winning gold in the 100-meter freestyle Wednesday, Dressel broke down in tears when the network videoconferenced his family into the broadcast. House is represented by agent Kent Matthes, who joined WME from CAA last December and negotiated an above-slot deal with the Nationals. But its the unparalleled mental strength that she has shown during the most difficult time of her life that make her the person she is.. His timing could not be better, as fans were seeking a new star in the post-Phelps era, Delpy Neirotti says. Shes forever an Olympian and forever a gold medalist in the tradition of all the great female athletes of past Olympics, Burton said. Suni Lee propels Auburn onto national stage. Lee will be a case study for years to come," says Vince Thompson, Founder, and CEO of MELT, a sports marketing and branding agency, adding that now, the sky's the limit for her. However, the elite athletes net worth is a bit of a mystery. In the past few months, several players have become the highest paid at their respective positions and on top of that I think the leagues record-setting media rights deals this offseason show how strong the future of the NFL will be.. Maybe by then, things will have settled down a little. Get browser notifications for breaking news, live events, and exclusive reporting. Her phone practically melted from her notifications on social media from random well-wishers to actress Reese Witherspoon. For example, if Shareef were to sign a sponsorship deal, his existing Instagram account could earn him $10,820 per sponsored post, according to the Action Network report, the most by any other athlete on its list. LSU Gymnast Olivia Dunne vs Olympic Champion Suni Lee: Who is Wealthier? It hasnt really worked out as intended for the lower-profile athletes, says John Grady, a sports law professor at the University of South Carolina. The U.S. Olympic and Paralympic Committee puts a $37,500 sticker on a gold medal, which Lee will take home alongside $22,500 for the silver she helped Team USA earn in the team event and any other prize money she may earn for making the podium in the individual events. How do you put a price tag on that?. Lee will participate in the uneven bars final Sunday, followed by the balance beam final Tuesday. The U.S. Olympics Gymnastics Team Ranked by Height: Simone Biles, More, Streaking! 1 high school prospect, shortstop Brady House, who was taken No. F1 and IndyCar start their seasons, the Rams partner with KAGR and Athletes Unlimited celebrates its anniversary with an expanded Nike partnership. It's been proclaimed the most exciting two minutes in sports. Team USA gymnast Sunisa Lee took home the gold medal in the women's all-around on Thursday, a victory that some marketers say could come with a seven-figure financial windfall for the 18-year-old. SPACs: What a Special Purpose Acquisition Company Means for Sports. Last week, Lee was moving into her college digs at Auburn. 1 gymnast in the world. Olympic athletes are paid $37,500 per gold medal, $22,500 per silver medal and $15,000 per bronze medal, according to a 2018 report from CNBC. Matthes played right field at Alabama and was drafted in the fourth round by the Colorado Rockies and played in the minors for six years before becoming an agent at CAA. Matthes also represents utility player Peyton Wilson, drafted by the Kansas City Royals; right-handed pitcher Irv Carter, who was drafted by the Toronto Blue Jays; and right-handed pitcher Davis Sharpe, who was drafted by the Cleveland Indians. Show More Posts from . She attended Auburn University on a gymnastics scholarship and has been a regular there. (Biles, who turned pro in 2015, has an endorsement deal with the Gap-owned brand.). Sports businessexperts have predictedthat individual college athletes could generate tens of thousands and even hundreds of thousands of dollars in sponsorships and endorsements during their school days. "I won't be doing any gymnastics. On3 NIL, which tracks college athletes' NIL deals, estimates Lee's market value of $1.5 million. Whatever comes along, however, she expects to compete for the Tigers next season. After all, they always expected her to win some medals in Tokyo and believed she had the potential to compete for the all-around gold. We are very committed to growing this baseball division to be the best division in baseball, Matthes said. Known for her skills at a very young age, Lee started competing in 2016 at the U.S. Classic. Shes out of central casting. The Auburn University incoming freshman won gold, silver and bronze medals at the 2019 World Championships in Stuttgart, Germany. Please enter valid email address to continue. Before her arrival to Auburn for the 2022 season, she was a seven-time U.S. National Team member. If the stars align. There will likely be no shortage of possibilities for the charismatic Lee, the first Hmong American to win an Olympic medal. Suni Lee will start her freshman year under new NCAA policies that allow college athletes to profit from endorsement deals. Lees win in the all-around could be leveraged for as much as $10 million over the young athletes lifetime, Burton said. Jeff Graba, Lee's future coach at Auburn, made sure to highlight in his remarks after Lee won the all-around that historically gymnasts who win this title would have to turn pro because they wouldn't be able to make money going to college. Regardless of where her career continues, marketers expect sponsors to line up to work with Lee the way they did for Biles back in 2016. tgt.biz/Suni_TargetStorefront_Jan. Back then, however, things were different. American gold medalist Sunisa Lee and college basketball star Shareef O'Neal, son of L.A. Lakers legend Shaquille O'Neal, sit atop a list of 30 athletes who sports-betting analytics firm Action. Newly minted Olympic gymnastics champion Sunisa Lee says she's still committed to going to college at Auburn. It worked. Jade Carey will attend Oregon State, Jordan Chiles will start at UCLA, and Grace McCallum will go to Utah. Share Post. Cookie Settings/Do Not Sell My Personal Information. The ones coming this fall are out of the question. Nurse License Verification service enables nurses to verify their license(s) from a Nursys verification participating board when applying for endorsement into another state. YouTubes privacy policy is available here and YouTubes terms of service is available here. We won't post to any of your accounts without asking first. Theres almost always someone who emerges as the fresh new face of the Olympic Games, and it is almost always a female, Burton said. She confirmed this week she still intends to compete as a freshman beginning next month for Auburn University. Sunisa is the only player from Auburn, whereas Bronny James tops the list with a valuation of $7.3 million. Lee, who signed with Auburn back in March, is expected to enroll in classes this fall and compete for the Tigers the next several years. Pippen Jr. already has an endorsement deal with chicken fingers restaurant chain Raising Cane's. Fill out a booking request form for Sunisa " Suni" Lee, or give us a call at 866-218-5263 to discuss your event. Timely, daily updates provide the latest developments and news relied upon by industry leaders. I want to be able to do everything. Now she actually gets that shot.. 49 print issues delivered to your home or office. S&S represents Russian-born American gymnast Nastia Liukin, who was the 2008 Olympics all-around champion, and Liukin made the introduction to Lee. If NIL rules hadnt changed, she would not be able to do any of the things we are talking about. Sunisa Lee, of the United States, performs on the floor during the artistic gymnastics women's all-around final at the 2020 Summer Olympics, Thursday, July 29, 2021, in Tokyo. Still, she pressed on, telling the New York Times in 2020, I am tougher because of it. In addition to her gold medal, Lee won silver in the team event and bronze on uneven bars at Tokyo 2020. She is the holy grail of consumers, the target for nearly every marketer in America. Lee, who is 18, was not previously represented and is about to start her freshman year at Auburn, where she is on the gymnastics team. She will also rake in appearance and speaking fees for years to come, as she emerges as the Olympic movements next It Girl, a title he says American gymnasts have taken on after successful Summer Games since Retton won gold at the 1984 Olympics in Los Angeles. Florida State, Clemson Start MadnessEarly, Learfield Losses Top $2 Billion Since 2019 After Tough2022, Live Nation Earnings Jump Despite Taylor Swift TicketingStorm. Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, Ourand: Pac-12 has time on media rights, as long as no other schools leave, Fallout from RSN mess means big changes for fans, teams and leagues, The Marchand and Ourand Sports Media Podcast: Episode 76 -- RSN Armageddon. The agreement pays Allen, who was the No. Please note that this form cannot be used to reset your Google or Facebook password. You may unsubscribe at any time. A roommate to hang out with. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in. In the wake of her four-gold-medal performance at the Olympic Games in Rio, Biles built a robust sponsorship portfolio. Lees team is seeking deals with brands that are authentic to Lee as a person. Sunisa lee (@sunisalee_) November 15, 2022. bigger than that quarterback (Alabamas Bryce Young) who hasnt started a game, Buy newspaper front pages, posters and more. News provided by The Associated Press. Life & Style has affiliate partnerships so we may receive compensation for some links to products and services. He is only the fifth swimmer to win five golds at a single Olympics, joining a star-studded group that includes Michael Phelps and Mark Spitz. If you purchase a product or register for an account through one of the links on our site, we may receive compensation. Then, she joined the Dancing With The Stars competition and earned a lot of wealth. Regardless of where her career continues, marketers expect sponsors to line up to work with Lee the way they did for Biles back in 2016. A star like this is also relatable to others, and when he breaks down and shows emotion like that, hes relatable.. Athlete. The talented gymnast is dating Jaylin Smith, who is a football player and they share a lovely relationship. Obviously she's going to have to work with an agent at some point here. We're just preparing for anything that's possible," he said, regarding her NIL potential, according to reports. No outlets have reported a figure for Suni, but judging by her past and present medal wins, it is clear that she has a sizable income through her sport. Recent changes to name, image and likeness rules now allow Division I NCAA athletes to monetize their marketability. Now, four of the six USA gymnastics team members who are attending college this fall will enjoy an entirely new business situation. Even without additional gold medals in Tokyo, though, Dorfman believes Lees endorsement potential could rival what Biles made in the wake of the 2016 Olympics based solely off her performance in the all-around and the nature of the sport, with the athletes not hidden behind masks or headgear, making them more recognizable to consumers. Huge Announcement on Her Gymnastics Career, Olympic Gold Medalist Suni Lee Makes An Upsetting Statement On Her Paris Biography and booking information for Sunisa Lee, 2020 Olympic Women's Gymnastics Gold Medalist. Or Gabby Douglas, who in 2012 got a custom Barbie and deals with Honda, Subway, and Smoothie King. The. Her breakthrough came at the 2019 US National Championships. Lee, who signed with Auburn back in March, is expected to enroll in classes this fall. Klicken Sie auf Alle ablehnen, wenn Sie nicht mchten, dass wir und unsere Partner Cookies und personenbezogene Daten fr diese zustzlichen Zwecke verwenden. Whereas four years is a long time, for some reason, the three-year cycle seems a lot more doable and more commercially viable to keep them alive in the limelight.. In fact, even Sunis gymnastics hero, Nastia Liukin who is a five-time Olympic medalist herself saw greatness in her. It will remain in effect until federal legislation is passed or the NCAA creates permanent rules. Sports agent Blake Baratz on what Suni Lee's win means for her brand. With her masterful gold medal performance amid a whirlwind of attention and emotion caused by Simone Biles withdrawal, Lee now moves into the role of Americas newest face of the Games. You become the face of the sport, raking in sponsorship deals. During that competition, she claimed the gold medal for uneven bars, the silver-medal in the all-around competition, and won the bronze medal for the floor competitions. She is the favorite to win gold on bars, which is her best event, and she is expected to vie for a medal on beam as well, with Graba saying she is fully capable of gold.. Moreover, her flexibility and smoothness in routines are a must-watch for fans all over the world. After Simone Biles won most of the events, she claimed first place in the uneven bars event. https://www.sportsbusinessjournal.com/Journal/Issues/2021/08/16/Insiders/Labor-and-Agents.aspx. She is endorsed by the Pearson+ app right now and has a net worth of a staggering $2 million at just 19 years old. (Its) probably bigger; bigger than that quarterback (Alabamas Bryce Young) who hasnt started a game and Im sure Nick Saban was kind of goosing that number just to get recruits, Dorfman said. This site is protected by reCAPTCHA Enterprise and the Google. Lee will be represented by S&S CEO Britt St. George, COO Madison Lees and CMO Kaila McWilliams. 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