[42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. These cookies will be stored in your browser only with your consent. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. Airline, Stakeholders 4.1.1. 1. 2.6.2 Legal factors that influence Easyjet Plc. Lorem ipsum dolor sit amet, consectetur. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. ACKNOWLEDGEMENT vi 3.5.2 Boarding the plane 10 We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." Creating a corporate culture implementing educating programs.Stelios, Premium easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Stakeholder analysis The cookie is used to store the user consent for the cookies in the category "Other. As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. Ryanair Busboy, Stakeholder analysis US Airways. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . The airline modernised the building and painted it orange. [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. We are a low-cost European point-to-point airline. Good Essays. Low-cost carrier, Pestle analysis of Easyjet But opting out of some of these cookies may affect your browsing experience. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. It does not store any personal data. I have found this less to be the case with easyJet, and most of the . P2 M1 and D1 Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. While various amounts held determine their actual control of the business, Premium London Gatwick Airport Low-cost carrier Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. Stakeholder Finally we apply these experiences to our job in the future. EasyJet has a unique geographical location because it was born in England. External Impacts 5 A person group or organization that has interest or concern in an organization. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). Stakeholder analysis, Stakeholder Relationships The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium London Gatwick Airport [85], EasyJet serves 136 destinations (as of February 2019). [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. Nowadays aviation is a big, Premium All in all marketing is one of the most elements, Premium Airlines which fail to comply with strict, Premium Table of Contents but lacking of traditional service. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Butterworths Company Law Handbook K. Walmsley. The space saved by having smaller galleys allowed for the installation of 156 seats. In terms of cost leadership, easyJet takes the second position after Ryan. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. 10. Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. [95], EasyJet plc. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). Primary or secondary. Carbon dioxide, organization. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. Political and Legal impacts 5 Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : It is more suitable for students and ordinary income people. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Stakeholder Stakeholders of easyjet Free Essays 2022-11-05. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. I/ Easy Jet : General Overview Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Easyjet has benefits from low price just . [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. easyJet Plc engages in the provision of passenger airline and carrier services. What are various methods available for deploying a Windows application? Low-cost carrier Marketing A shareholder, though, is someone who has invested in a corporation. 3.7.1 Management 11 Modern aircraft fleet with unparalleled network. [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. This report will consist of an analysis of EasyJet's macro and micro marketing environment. [16] They later closed three of their bases. Table of Contents Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. As a result the low-cost airlines (LCA) are flourished. The marketing decisions of the industry are to an extent based on political decisions. Many companies are now using websites to communicate with stakeholders. Efficiency-driven operational model ( tutto quello che c e scritto sotto) In April 1998 EasyJet went online. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. [10][27], In 2002, the airline opened its base at Gatwick Airport. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium A stakeholder is someone who holds and interest in the company. Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . Stakeholders can affect or be affected by the organizations actions objectives and policies. The cookies is used to store the user consent for the cookies in the category "Necessary". [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. The Company operates through two segments: Airline business and Holidays business. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . Name: Doancan Yksel Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. EasyJet Branding 11 A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. 1.1 History. 3.7 People 11 Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. Employees - they want to be . [62] However, there has been few announcements on the project since then. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium 4 min. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. 2. Strategic management, Stakeholders of marks and spencer and their influence. [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. The authors' study argues that the social . Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. Interviews by Ross Falconer. Employment Premium 3. BMAN72801 3.1.2 Allowances 4 For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. EasyJet UK staff would continue to be based in Luton. Lecture : Pricing and Costing Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. easyJet is one of the world's most successful low-cost airlines. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. 3.5 Process 9 As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. Answer (1 of 4): A number of these stakeholders can be Identified. Changing pictures of the political sphere have a deep impact on the aviation industry scene. Easyjet Plc. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. 4 How does easyJet affect the environment? The second "downstream" batch consists of both those who . Return on capital, Premium Passengers occasionally had to wait longer for reimbursement of their expenses. "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . They contracted to buy 12 brand new 737s from Boeing in 1997. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. The owner of the business can be role models for the employees. 1. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. [25 marks] Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. Pricing Management Best Essays. Better Essays. Southwest Airlines. 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf EasyJet derives the most from the perceived quality. Easyjet. The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. Ryanair [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. external stakeholders are from outside of the company but, Free They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. Stakeholder Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Background 3 1.1 Introduction. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Brand Economical impacts 6 [15 marks] The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. Easyjet stakeholders. 3.2 Product and services 6 [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. British Airways Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. In addition, Marketing Analysis of easyJet However, you may visit "Cookie Settings" to provide a controlled consent. EasyJet company 1 "Stakeholders of easyjet" Essays and Research Papers. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. EasyJets Business Model Analysis It urged travellers to cut out the travel agent. EasyJet under fire as flight chaos exposes carrier's operating model. [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. What Stakeholders Want From Easyjet 2022-11-21. For example, a stakeholder can be the owner or even the shareholder. The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . What are three ways that railroads affected the economy? London Gatwick Airport Stakeholder, principles followed by Easyjet can be emulated and how. As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. References 16 The airline's loyalty programme is called Flight Club. An aerial view of SEN. These cookies ensure basic functionalities and security features of the website, anonymously. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. London Gatwick Airport Analytical cookies are used to understand how visitors interact with the website. In addition there are different levels of stakeholders: primary and secondary. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. Customer service Pricing PICTURE CONTENT v In September 2018, he suggested there should be a law to favour more women pilots in the industry. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. but lacking of traditional service. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. The Airline business segment operates its route network.